We look forward to seeing you virtually for Snowflake Kickoff 2022! You can start personalizing your agenda in the virtual event platform now using the "Join Virtual Event" button in the event banner. Kickoff content will begin on February 7th for Sales (NoAm/EMEA) and February 8th for all others. The virtual event platform will be open for you throughout the dates listed above.

About this event

Snowflake Kickoff is upon us and the entire company is invited to participate!
Join us for three days of keynotes, product breakouts, and self-guided exploration of our virtual world, Snowball City.

This year’s Snowflake Kickoff theme is Mission: Impact. As a company, Snowflake has made an incredible impact with the Data Cloud. The impact of the Data Cloud is possible only through the work of thousands of individual Snowflakes, who each work tirelessly to make their own unique impact. We will showcase your work and focus on how the actions of each individual make an impact on the company as a whole.

You can start personalizing your agenda now using the "Join Virtual Event" button in the event banner above.
All Kickoff content will begin on February 7th for Sales (NoAm/EMEA) & February 8th for all others.


Day 1 is for our Sales and Sales Engineering teams to choose their own adventure. If you are an Account Executive or Sales Engineer, please take this day to focus on Partner and Professional Development Sessions. If you find two sessions you’d like to attend that occur at the same time, no worries, all content will be available on Compass by the end of the day. Managers will have a separate track with leadership-specific components and a live workshop.

Day 2 and 3 are for all Snowflakes to join the entire program. The expectation is that you'll spend about half of the day in general sessions and the other half in either industry or workload breakouts. On Day 2 you will be able to choose one of eight industries to dive into. On Day 3 everyone will learn more about four workloads.


Back by popular demand, Snowball City will be open starting Monday, Feb. 7 at 12:00 AM PST through Friday, Feb. 11, 11:59 PM PST. This year's virtual world is bigger and better than ever with more world to explore, more features, and a new secret adventure! Attend virtual mixers to meet other Snowflakes worldwide, learn more about our values in Stories of Impact and our Diversity & Inclusion programs, and participate in an even bigger scavenger hunt! If you discover all 12 QR codes scattered throughout Snowball City, on-screen programs, and event resources (including the swag bag…hint hint), you will have the chance to win a $100 SnowStore gift card and infinite bragging rights! More details to come.


We are always better together when it comes to our fantastic partners. Sales Reps and Sales Engineers, please take the time on Monday to join at least 3 partner sessions available to you via the event platform. We will also post all partner sessions to our new content and learning platform Compass on Monday evening Pacific time, so you don’t miss sessions that run at the same time. We also encourage you to check out the Partner Pavilion within the Virtual World. There you’ll be able to find bite-size content from each partner and sign up for 1:1 strategy meetings. 

PRIZE ALERT! Attention all Sales Reps and Sales Engineers - we will be tracking engagement on all partner content. Those of you with the most engagement points will be eligible to pick from an array of awesome partner-sponsored prizes, like Airpod Pros, a mini Bose speaker, DJI Drone, $300 Amazon gift cards, and a ton more!

REMINDER: All materials and other information provided as part of Snowflake Kickoff 2022 are confidential and for Snowflake internal use only. You should not share any such materials or information – including by taking screenshots or recordings – with anyone outside of Snowflake, except for materials from partner-led sessions which may be shared with that partner.

Should you have any questions, please contact the Snowflake Kickoff Events Team at